Olamide Says He’s Not Seeking Global Recognition

Nigerian indigenous rapper Olamide Adedeji, popularly known as Olamide, has revealed that his success strategy in the music industry lies in identifying and staying true to his audience, rather than seeking international validation.

The “Local Rapper” crooner, who has long been celebrated for championing Yoruba-infused hip-hop, made this known during a recent interview with BBC Radio 1Xtra.

Olamide explained that he is proud to represent his roots and has no intention of altering his sound or musical identity to appeal to Western listeners.

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“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” he said.

“So, I have to stay true to myself no matter where it is or what it is. I’m comfortable in my skin. I’m a Naija guy, Yoruba boy — I have H-factor and all that — and I’m proud of it. You just have to stay true to yourself.”

The rapper’s comments underscore his long-held belief that authenticity and cultural identity are central to creative longevity.

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Olamide, who has played a pivotal role in elevating indigenous rap and mentoring new-generation acts under his YBNL label, has often been praised for balancing local appeal with global recognition — without compromising his sound.